Lisa Joins Shiseido as Global Ambassador
The star is fronting the new Ultimune campaign.
Skincare brand Shiseido has just announced Lisa of BLACKPINK as its newest global ambassador. In the newly-appointed role, the artist is the face of Shiseido’s Ultimune franchise — which is known for its anti-aging properties and ability to give the skin a youthful glow.
“I have always been a big Shiseido fan. I am truly honored to serve as the global ambassador for the brand. To me, beauty is about growth, confidence and evolving into the best version of myself,” Lisa says in a press release. “I love that Ultimune focuses on strengthening the skin and supporting it over time, rather than fighting age. Because beauty is about being real and confident, inside and out, and feeling strong from within.”
The brand says Lisa’s worldwide appeal and authentic artistry is the main reason for the partnership — citing that her affinity for giving her fans the very best closely aligns with Shiseido’s ethos of high-performance products. Ultimune in particular is the brand’s signature serum for plump and glowing skin. Its formulated with fermented camellia to slow the cycle of skin aging with continued use.
In other news, read about MAC Cosmetics’ recent collaboration with Depop, fronted by Love Island USA star Leah Kateb.
