Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • Campaigns
  • Lisa
  • Collaborations
  • Sneakers
  • Boots
  • Dr. Martens
  • Rosé
  • K-pop
HypebeastHypebaeHypeartHypemapsHBX

Cake

Unveil Your Sex Personality With Cake's "More Fun Sex Challenge" for Couples
Sex & Dating

Unveil Your Sex Personality With Cake's "More Fun Sex Challenge" for Couples

Tune in for details on how to join the kinky fun.
By /
8.2K   0 Comments
Save
Milk Bar's Valentine's Day Treats Are Irresistible
Culture

Milk Bar's Valentine's Day Treats Are Irresistible

Indulge in the Red Velvet Cheesecake Cake and Truffles with or without a partner.
By /
22.0K   0 Comments
Save
IKEA Japan Adds a Slew of Matcha Desserts to Its Menu
Culture

IKEA Japan Adds a Slew of Matcha Desserts to Its Menu

A sweet tooth’s dream come true.
By /
224   0 Comments
Save
Gentle Monster To Launch Dessert Brand Nudake in Seoul
Culture

Gentle Monster To Launch Dessert Brand Nudake in Seoul

Probably the chicest cakes you’ll ever come across.
By /
29.6K   0 Comments
Save
The 9 Best Cheesecake Places in New York City That Offer Delivery and Takeout
Culture

The 9 Best Cheesecake Places in New York City That Offer Delivery and Takeout

Calling all sweet tooths.
By /
7.0K   0 Comments
Save
'Tokyo Ghoul' Anime Fans Need to Try Roasted COFFEE LABORATORY's New Menu
Culture

'Tokyo Ghoul' Anime Fans Need to Try Roasted COFFEE LABORATORY's New Menu

Spooky and gory.
By /
588   0 Comments
Save
Check Out All The Snacks on Starbucks' Valentine's Day Menu
Culture

Check Out All The Snacks on Starbucks' Valentine's Day Menu

Cake pops, cookies and more are on the horizon.
By /
784   0 Comments
Save