Culture

Gentle Monster To Launch Dessert Brand Nudake in Seoul

Probably the chicest cakes you’ll ever come across.

5,777 Hypes

Gentle Monster To Launch Dessert Brand Nudake in Seoul

Probably the chicest cakes you’ll ever come across.

Nudake, an artistic dessert brand operating under Gentle Monster, is slated to open its first-ever flagship in Seoul. Prior to welcoming guests, the label is giving a sneak peek at its cake offerings.

For those unfamiliar, Nudake has already opened cafés in Shanghai and Beijing with dreamy and conceptual aesthetics signature to Gentle Monster. With its first retail location in its home ground, the brand is looking to expand its “never-before-seen gourmet pastries and treats” available to consumers in the Korean capital. The space will be situated in HAUS DOSAN, a building spanning five floors of the dessert label, along with Gentle Monster and its sister cosmetics brand tamburins. So far, the label has unveiled select menus including the Peak Cake (a black pastry crust filled with rich matcha cream), the Pine Cone (a white four-tier cake in the shape of a pine tree) and the Fog Cake (a treat covered with black-to-white gradient coloring).

Peep the offerings in the gallery above and stay tuned as we learn more about the physical space. Nudake’s Seoul Flagship is slated to open its doors to the public on February 24.

Nudake Seoul Flagship, HAUS DOSAN
Apgujeong-ro 46-gil 50
Gangnam-gu, Seoul, Korea

 

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