The brand taps actor Charlize Theron to front the campaign.
Taking over billboards in NYC and LA.
With a campaign featuring Sonic Youth’s Kim Gordon and her daughter Coco Moore.
Revealed shortly after the Danish brand’s SS23 show at Copenhagen Fashion Week .
In five muted colors.
POV: You’re a Stockholmer and the sun comes out for 0.5 seconds.
The brand also tapped model Imaan Hammam to frontline the campaign.
Mark your calendars.
“It is an honor to be the new face of such an iconic brand.” — Quinta Brunson
Featuring custom floral designs.
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