Rare Beauty

Rare Beauty's Latest Campaign Is a Celebration of Latine Heritage Month
Beauty

Rare Beauty's Latest Campaign Is a Celebration of Latine Heritage Month

The brand tapped photographer Thalía Gochez to capture Latine families.

Rare Beauty and Tajín Team up for the Brand’s First Collaboration
Beauty

Rare Beauty and Tajín Team up for the Brand’s First Collaboration

Introducing limited-edition shades of the brand’s Soft Liquid Blush and Positive Light Luminizing Lip Gloss.

Rare Beauty Just Added Perfume to Its Cult-Favorite Lineup
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Rare Beauty Just Added Perfume to Its Cult-Favorite Lineup

The Rare Eau de Parfum has arrived.

5 Makeup Artist-Approved Products for the Perfect Spring Glam
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5 Makeup Artist-Approved Products for the Perfect Spring Glam

Set to cut your beauty routine in half while achieving the same results.

A Beauty Editor's Top 10 Favorite Mascaras
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A Beauty Editor's Top 10 Favorite Mascaras

Tried-and-true formulas at every price point, from Maybelline’s “Great Lash” to Rare Beauty’s “Perfect Strokes.”

Rare Beauty's "I See You" Campaign Celebrates the Power of Connection
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Rare Beauty's "I See You" Campaign Celebrates the Power of Connection

In recognition of Black History Month.

Rare Beauty Expands Bestselling "Soft Pinch" Range to Include Liquid Contour
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Rare Beauty Expands Bestselling "Soft Pinch" Range to Include Liquid Contour

In a campaign featuring the internet’s most popular makeup gurus and influencers.

Pressed Powders Are Having a Comeback — Here's Why the Beauty World Is Obsessed
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Pressed Powders Are Having a Comeback — Here's Why the Beauty World Is Obsessed

Back and better than ever.

Rare Beauty's Viral 'Soft Pinch' Blush Just Got A Powdery Upgrade
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Rare Beauty's Viral 'Soft Pinch' Blush Just Got A Powdery Upgrade

Happy blending beauty baes.

Is Selena Gomez Selling Rare Beauty?
Beauty

Is Selena Gomez Selling Rare Beauty?

The pop star’s next launch may not be a new product.

Selena Gomez Feels Hella Empowered by This $20 USD Red Lippie
Beauty

Selena Gomez Feels Hella Empowered by This $20 USD Red Lippie

We love the power of code red.

These 5 Celebrity Beauty Brands Are the Most Popular "Gworls" of the World
Beauty

These 5 Celebrity Beauty Brands Are the Most Popular "Gworls" of the World

Winning our hearts, dollars, follows and views.

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