Hypebae Rang in Its 10th Birthday in a Perfectly Pink Fashion with Rare Beauty
The fan-favorite beauty brand teamed up with us to celebrate a major milestone alongside Salomon.
Rare Beauty and Hypebae teamed up on April 23 for a playful pink party in honor of Hypebae’s 10th Anniversary. The evening brought together cultural tastemakers and creatives to mark the milestone moment — and of course, a pink dress code was a must.
Tapping both Rare Beauty and Salomon, we invited guests into an all-pink wonderland. Makeup stations strategically scattered throughout the room gave guests a chance to try out Rare Beauty’s Soft Pinch Blush — a fan-favorite that also inspired many elements of the event. The blush’s dewy hot pink shade, called Lucky, informed many of the drinks, bites and decorative elements as well.
The festivities included customizable charm stations where attendees could make their own personal mini Rare Beauty blush charms and gifting on-site. The pink theme was even carried over into the bites of the night, which were curated by ninetynin.e — including a three-tiered Hypebae cake, and Malibu Pink cocktails.
Check out photos from the event above.
