Beauty

Selena Gomez and Rare Beauty Drop a Three-In-One Lip Product

Introducing the Soft Pinch Lip Oil Stick.

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Selena Gomez and Rare Beauty Drop a Three-In-One Lip Product

Introducing the Soft Pinch Lip Oil Stick.

Rare Beauty just added a new hero to its best-selling Soft Pinch franchise: the Soft Pinch Lip Oil Stick. Described by the brand as a three-in-one hybrid, it combines the comfort of an oil, the shine of a gloss and the pigment of a lipstick — delivering buildable color, all while keeping lips soft, hydrated and visibly plumped.

“I wanted to create a lip product that feels as smooth as a lip oil, but still gives you real, juicy color in one swipe,” founder Selena Gomez says in a press release. The weightless formula comes in eight shades ranging from bright coral “Wish” to deep cool brown “Journey.”

Beyond its color payoff, the Lip Oil Stick is formulated with apple seed oil and a blend of other nourishing oils to keep lips comfortable and hydrated all day. The lightweight formula glides on without feeling heavy or sticky, so the plumping effect never comes at the expense of comfort. Plus, a fresh apple scent rounds out the experience, adding a subtle sensorial touch to your lip combo.

The Soft Pinch Lip Oil Stick retails for $25 USD and is now available for purchase on the brand’s website.

In other news, Glossier has released a limited-edition I Love NY Balm Dotcom.

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