The cult-loved brand expands its offerings.
The company is home to aespa, NCT, Red Velvet, EXO and more.
Exclusive prints found on beanies and tights.
The store also houses a content studio for creators and influencers.
Loved by BLACKPINK’s Jennie, aespa’s WINTER, LIM KIM and more.
See if your city made the list.
To represent and encourage self-expression in all forms.
The emerging name dropped its first-ever capsule titled “Shape.”
Titled “all tiny creatures are precious.”
Behold, the new it-bag has arrived.
Accompanied by a futuristic campaign and a special pop-up in Seoul.