Fashion

Rising Label why not us Collaborates With Celeb Nail Artist Sojin Oh on Summer 2022 Lookbook

Titled “all tiny creatures are precious.”

By
1,044 Hypes

Rising Label why not us Collaborates With Celeb Nail Artist Sojin Oh on Summer 2022 Lookbook

Titled “all tiny creatures are precious.”

South Korean fashion label why not us has unveiled its Summer 2022 lookbook titled “all tiny creatures are precious.”

The visuals, shot by photographer Aaron Park, styled by Jongseon Yoon and modeled by Jisu Seo, highlight the rising brand’s latest collection inspired by the idea of loving and caring for all animals. The inspiration is spotted on garments and accessories printed with kitten graphics alongside why not us’ logo.

Standing out this season is why not us’ collaboration with celebrity nail artist Sojin Oh, whose clientele include CL, Normani, Kylie Jenner, Grimes and Hunter Schafer, just to name a few. The creative has designed three-dimensional nail looks featuring water drop-inspired motifs, rings and more.

Peep why not us’ latest collection above. The range is now available on the label’s website.

Read Full Article
Photographer
Aaron Park/@imaaronpark
Creative Director
Darami Jeong/@babydarami
Stylist
Jongseon Yoon/@j0ngsi
Hair/Makeup
Dameun Lee/@dameunii
Model
Jisu Seo/@jissuuseo
Nail Artist
Sojin Oh/@sojinails
Share this article

What to Read Next

6 South Korean Fashion Brands to Shop on HBXWM
Fashion 

6 South Korean Fashion Brands to Shop on HBXWM

Buzzy names including TheOpen Product, Recto, Numbering and more.
2,146 Hypes

Face Stickers To Become the It Girl Beauty Trend of 2022
Beauty

Face Stickers To Become the It Girl Beauty Trend of 2022

The stick-on makeup craze is inspired by Gen Z and Season 2 of ‘Euphoria.’
7,663 Hypes

Dior Celebrates Strong Women With Its Pre-Fall 2022 Collection
Fashion

Dior Celebrates Strong Women With Its Pre-Fall 2022 Collection

The capsule is a triumphant celebration of the diversity of femininity.
2,373 Hypes


H2OFagerholt Releases Sleek and Sexy Athleisure for SS22
Fashion

H2OFagerholt Releases Sleek and Sexy Athleisure for SS22

Featuring hip-baring pants and figure-flattering dresses.
2,577 Hypes

ROTATE Debuts Its First-Ever Swimwear Collection
Fashion

ROTATE Debuts Its First-Ever Swimwear Collection

Arriving as part of the Danish brand’s latest ROTATE Sunday capsule.
2,075 Hypes

Zendaya and Anne Hathaway Are a Power Duo in New BVLGARI Campaign
Fashion

Zendaya and Anne Hathaway Are a Power Duo in New BVLGARI Campaign

A combo we didn’t know we needed.
23,247 Hypes

BLACKPINK Rosé's Latest Street Style Is Très Chic
Fashion

BLACKPINK Rosé's Latest Street Style Is Très Chic

The Saint Laurent ambassador finishes her look with the house’s new It bag.
7,056 Hypes

Kim Kardashian Has Landed a New Job as Chief Taste Consultant
Culture

Kim Kardashian Has Landed a New Job as Chief Taste Consultant

Offering her greatest asset — her taste.
2,967 Hypes

Instagram To Undergo a Visual Makeover
Tech

Instagram To Undergo a Visual Makeover

Featuring a new gradient design, typeface and more.
5,823 Hypes

Halsey's about-face Drops New Gel Liners and Eyebrow Pencils
Beauty

Halsey's about-face Drops New Gel Liners and Eyebrow Pencils

As part of the “Eye-F*cking” collection.
2,119 Hypes

Bella Hadid Stuns in Old Hollywood-Inspired Versace Number at Cannes Film Festival
Fashion

Bella Hadid Stuns in Old Hollywood-Inspired Versace Number at Cannes Film Festival

From the house’s Spring/Summer 1987 collection.
4,082 Hypes

Doja Cat Spills That Her Next Album Will Mostly Focus On Rap
Music

Doja Cat Spills That Her Next Album Will Mostly Focus On Rap

“I use my voice as a tool to create these worlds, and it’s fine if people think that I can’t rap.”
38,789 Hypes

Emily Weiss Steps Down as Glossier's CEO
Beauty

Emily Weiss Steps Down as Glossier's CEO

In order to focus more of her time as Founder and Executive Chairwoman.
1,548 Hypes

Ye and Demna Announce YEEZY Gap "Engineered by Balenciaga" Collection Drop 2
Fashion

Ye and Demna Announce YEEZY Gap "Engineered by Balenciaga" Collection Drop 2

Expect oversized silhouettes dressed in black.
3,719 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.