Fashion

Rising Label why not us Collaborates With Celeb Nail Artist Sojin Oh on Summer 2022 Lookbook

Titled “all tiny creatures are precious.”

1,943 Hypes

Rising Label why not us Collaborates With Celeb Nail Artist Sojin Oh on Summer 2022 Lookbook

Titled “all tiny creatures are precious.”

South Korean fashion label why not us has unveiled its Summer 2022 lookbook titled “all tiny creatures are precious.”

The visuals, shot by photographer Aaron Park, styled by Jongseon Yoon and modeled by Jisu Seo, highlight the rising brand’s latest collection inspired by the idea of loving and caring for all animals. The inspiration is spotted on garments and accessories printed with kitten graphics alongside why not us’ logo.

Standing out this season is why not us’ collaboration with celebrity nail artist Sojin Oh, whose clientele include CL, Normani, Kylie Jenner, Grimes and Hunter Schafer, just to name a few. The creative has designed three-dimensional nail looks featuring water drop-inspired motifs, rings and more.

Peep why not us’ latest collection above. The range is now available on the label’s website.

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Text By
Photographer
Aaron Park/@imaaronpark
Creative Director
Darami Jeong/@babydarami
Stylist
Jongseon Yoon/@j0ngsi
Hair/Makeup
Dameun Lee/@dameunii
Model
Jisu Seo/@jissuuseo
Nail Artist
Sojin Oh/@sojinails
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