The World's First-Ever Nike Style Store Opens in South Korea
The store also houses a content studio for creators and influencers.
Nike is taking retail to the next level with the opening of the brand’s first-ever Style store located in Seoul, South Korea, specifically in the Hongdae neighborhood.
According to a company statement, “The Hongdae neighborhood holds a strong relationship with the sneaker and neighborhood-retail community. With the Style retail concept, Nike helps broaden the aperture of sports retail culture by continuing to blend physical and digital experiences.”
In addition to the retail space providing footwear, tops, fleece and accessories, there’s also “a content studio with customizable backdrops for local creatives, product experts and shoppers to create content for social media,” according to Inside Retail. “Customers can scan QR codes for AR experiences related to product innovation and even the surrounding art installations. The store also offers Nike By You workshops and Snkrs Lounge events for its members.”
The second Nike Style store is expected to open later this year in Shanghai, China. For more on the store opening, check out the photo gallery above and the video below.
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