sports
The NASCAR driver and the beauty brand are partnering for the third time.
Ahead of the 2025 WNBA season, the New York Liberty mascot is named the brand’s first-ever celebrity spokesperson.
From Sha’Carri Richardson’s nails to Suni Lee’s lashes.
We spoke with experts at e.l.f. Cosmetics, Ole Henriksen and Charlotte Tilbury on the rise of beauty and sports team ups.
“If you look good, you feel good.”
The collection introduces a new era for the label, so you can stay active and look good doing it.
In honor of Black History Month, Hypebae highlights Black creatives and athletes carving out a space for themselves and their community in fitness and sports.
The rising tennis pro is officially partnering with FILA in a new sponsorship deal.
The beauty giant is betting big on Canada’s inaugural WNBA team.
