Bread Beauty Supply's Newest Launch Is for the Sporty Girls
The brand has unveiled its Slick-Hold Gel.
Bread Beauty Supply is in its sporty era. The brand, known for its cult-favorite textured hair products, has unveiled its Slick-Hold Gel. Described as “a high performance gel that creates a long-lasting, firm hold,” the product is specially formulated for all hair types, with an emphasis on keeping coily and curly hair in place. In honor of the launch, Bread dropped a campaign inspired by the gel’s athletic yet editorial vibe.
Harping on the Slick-Hold Gel’s ability to create slicked-back and sculpted hairstyles, the new campaign draws inspiration from the product’s staying power coupled with dynamic movement. In hopes of highlighting the gel’s commitment to both performance and polish, the shoot features sport-approved hairstyles that can survive even the most intense workouts.
View this post on Instagram
Created for maximum control, the new gel shapes hair without leaving behind a crunchy feeling. Instead, its waxy yet flexible formula allows for a sculpted hold that both feels soft and actually lasts. Plus, it promises to lock in even the most stubborn hair — regardless of texture.
The Slick-Hold Gel retails for $16 USD and will be available for purchase on the brand’s website starting May 15.
In other news, Olivia Jade has launched her very own beauty brand.
