Emily Ratajkowski Is the New Face of Kérastase Paris' Hair Line

The 26-year-old is already under fire for a tasteless comment regarding beauty.

By //Beauty

Luxury haircare company Kérastase Paris has introduced Emily Ratajkowski as its new hair muse. The 26-year-old’s brunette locks have become her signature as she covers magazines and updates her 16 million social media followers. As Ratajkowski establishes herself as an outspoken beauty icon, she embraces this new role:

“I am excited and proud to be chosen as a Kérastase ambassador. Hair is essential to how I express myself. I love that feeling of clean, textured, natural hair, that instantly makes me feel more confident. I consider my hair as the reflection of my inner strength. It’s not an ornament but a way to express myself. I think that’s true for all women. There’s such an empowering femininity to hair. It allows women to define who they want to be. That’s why they deserve the best care.”

Following this announcement, we’re hoping that the long-haired model curates her own capsule of must-have products so that fans can follow her regimen. The brand’s best-selling products includes its Original Oil and Ciment Thermique strengthening leave-in treatment.

Fans that were initially elated by the news have slammed the California native for her recent Instagram post. In the caption she writes: “Hair is a fundamental part of beauty, femininity, and identity.” This shallow sentiment has supporters enraged because it suggests that those without hair cannot be beautiful. As we await a response from Ratajkowski, check out exclusive pictures above.

Read Full Article
CampaignsHairEmily RatajkowskiHaircare

You may also like

Emily Ratajkowski's New Inamorata Swimwear Drop Is Summer-Ready
Fashion

Emily Ratajkowski's New Inamorata Swimwear Drop Is Summer-Ready

The collection is now available for pre-order.
22,278 Hypes
Halsey Is the New Face of Yves Saint Laurent Beauté
Beauty

Halsey Is the New Face of Yves Saint Laurent Beauté

The singer-songwriter also does her own makeup, who knew?
841 Hypes
Adwoa Aboah Is the Face of Marc Jacobs' New "Shameless" Foundation
Beauty

Adwoa Aboah Is the Face of Marc Jacobs' New "Shameless" Foundation

“Show off your skin shamelessly.”
511 Hypes

What to Read Next

Have You Seen Rick Owens' New Pony Hair Birkenstock Sandal?
Footwear

Have You Seen Rick Owens' New Pony Hair Birkenstock Sandal?

Owens updates the normcore sandal.
850 Hypes

Take a First Look at the Forthcoming Raf Simons x Eastpak PVC Backpacks
Fashion

Take a First Look at the Forthcoming Raf Simons x Eastpak PVC Backpacks

Inspired by ‘Blade Runner.’
1,368 Hypes

Vetements Debuts a Rainbow Logo on a Hoodie & T-Shirt
Fashion

Vetements Debuts a Rainbow Logo on a Hoodie & T-Shirt

A color boost for your winter blues.
991 Hypes


This Oversized Hoodie by Acne Studios Is Dreamy In "Candy Pink"
Fashion

This Oversized Hoodie by Acne Studios Is Dreamy In "Candy Pink"

It comes in black, too.
1,160 Hypes

Givenchy's Beloved Nano Leather Backpack Is Now Available in Black
Fashion

Givenchy's Beloved Nano Leather Backpack Is Now Available in Black

An instant classic.
1,103 Hypes

Add Some Edge to Your Cat-Eye with These Dries Van Noten x Linda Farrow Shades
Fashion

Add Some Edge to Your Cat-Eye with These Dries Van Noten x Linda Farrow Shades

Available in four colorways.
370 Hypes

More ▾