Dove Cameron's "Perfect Blonde" Hair Is Courtesy of Schwarzkopf

The actor and singer spills the secret to her “oat latte” color in a new campaign.

Dove Cameron's "Perfect Blonde" Hair Is Courtesy of Schwarzkopf

The actor and singer spills the secret to her “oat latte” color in a new campaign.

Schwarzkopf is launching a second campaign with its new brand ambassador, Dove Cameron, in which she finally reveals the secret to achieving her coveted “Oat Latte Blonde” hair. The look is comprised of deeper-colored roots that transition into a lighter blonde at the ends, all thanks to products from the brand.

In a video posted to Instagram, Cameron happily wakes up to find a newspaper on her doorstep, with a headline questioning how she achieves her flawless blonde. As she goes about her day, her phone lights up with texts and emails from friends and colleagues alike, all eager to uncover the secret behind her new color. Finally, she breaks the fourth wall with a smile, revealing that the secret to her perfect blonde is none other than Schwarzkopf products.

To get Cameron’s look, her colorist, Jacob Rozenberg, used the “Blonde Me” line, featuring the “Blonde Me” Lightener 9+ Premium Bleach and “All Blondes” Golden Mask, which features a range of tones from cool hues to golden tones. To maintain her color and make it last longer, Rozenberg uses the “Blonde Me” Brightening Shampoo and the “OSiS+” Styling line.

You can watch the campaign video below.