Saint Laurent's #YSL14 Campaign Sets the Tone for Summer 2018 Fashion
Everything is bigger and better.
Though we’re in the midst of winter, Saint Laurent is teasing us with thoughts of warmer days. Its new #YSL14 campaign video showcases the brand’s Summer 2018 collection, designed by Anthony Vaccarello.
Models Anja Rubik and Raquel Zimmerman dance on a black light-lit rooftop. Frills and fluorescent materials are flashed between each scene as the ladies groove to New Order’s “Blue Monday.” The ’80s decade is clearly the inspiration behind the oversized silhouettes and geometric shapes that are featured on each of the skin-baring garments. The strong mini dress and blazer silhouettes have us begging for the weather to break.
Watch the clip above and start to plan for the summer to come.
- Inez And Vinoodh