This is When Ava Nirui and Marc Jacobs' Cheeky Collab is Releasing
Four limited-edition hoodies.
UPDATE 11/1: In addition to Ava Nirui‘s cheeky “I can’t Believe It’s Not Marc Jacobs” hoodie, the creative has also tapped three of her friends to produce graphic hoodies for the label. The selection features a scratch card-inspired design, a bagel chain logo, as well as an iteration with cartoon doodles – all showing a unique take on Marc Jacobs’ label. The four hoodies will release on November 1 at 9 a.m EST online at www.marcjacobs.com. Peep the hoodies below and get ready to cop.
UPDATE: After sharing an initial teaser, Ava Nirui has taken to Instagram to unveil her sophomore collaboration with Marc Jacobs. Inspired by the logo of spread brand I Can’t Believe It’s Not Butter!, the bright yellow embroidered hoodie sees the word “Butter” replaced by “Marc Jacobs.” On the back of the hoodie, you’ll find the words “Unreal taste!” printed in red. Priced at $195 USD, the hoodie will be available for purchase on November 1 at marcjacobs.com.
Those who’ve been following NYC-based creative Ava Nirui may remember the bootleg-inspired hoodie that she collaborated with Marc Jacobs on around this time last year. Following up on the popular release, the designer has tapped the Helmut Lang digital editor once again to create another co-branded item this fall season.
As teased by Nirui herself on Instagram, the upcoming “sequel” will be launching as soon as November 1. There’s no word yet on the scale of this new collaboration, but judging from the teaser image, fashion enthusiasts could expect to get their hands on a fluorescent yellow hoodie that Nirui has dreamed up with Marc Jacobs. Stay tuned here for more information about the release.
The co-signed hoodie is just one of Marc Jacobs’ many artist collaborations that launched recently. Back in early October, the brand dropped a capsule collection of apparel, handbags and accessories created alongside Terrace House star, model-cum-illustrator Lauren Tsai.
In other related news, the brand’s in-house cosmetics line Marc Jacobs Beauty has recently unveiled its stunning Leopard Frost makeup collection. Made up of various lipstick shades and a sleek eyeshadow palette, the new launch is simply perfect for holiday gifting.