PUMA celebrated the launch of the newest Cali sneaker colorway drop in London last night. Embracing full-on Golden-State vibes, the open-plan warehouse was a pared-back environment with high ceilings, palm trees, potted plants and succulents decorating the space. Taking cues from the Selena Gomez-fronted campaign, a large theme of the night was PUMA’s feminist, positive message to #DoYou. The night ended with performances by rising stars Sinead Harnett, Iyamah, and Jaz Karis, who each performed soulful, intimate acoustic sets to select guests sipping on cocktails, seated on rustic benches and decorated PUMA bean bags, allowing for up-close interactions and singalongs with the artists. Harnett performed a selection of Cali-inspired music, whilst Karis covered Frank Ocean’s “Self Control” in an ode to California. Each woman discussed the importance of being a strong, creative female in their industry today and their connection and love of all things Cali.
Check out what went down in the gallery above. More colorways are dropping on November 10th, have a look at the black and white colorway, now available in stores and online.