Footwear

Take a Look at This Editorial That Reimagines Nike's Iconic Shox

The iconic sneaker is back.

By
961 Hypes

Take a Look at This Editorial That Reimagines Nike's Iconic Shox

The iconic sneaker is back.

The experimental creative lab S.A.R.A. Project based in Milan, is serving up a newly designed Nike Shox silhouette. The secret location was opened by nss factory, a design agency also based in Milan. The name of the aforementioned lab stands for Shox Advanced Research Academy. The entity started originally as a testing space, which was then utilized to relaunch the beloved Nike Shox.

The new design features the original color palette from the model’s 2000 launch: silver, black and red. Detailing includes an upper constructed with silver and black leather. Additionally, the trainers come with red accents on the tongue and on the Shox heel unit.

The Shox are currently available at Antonioli, One Block Down and Slam Jam. Take a closer look at the sneaker in editorial in the gallery above.

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Art Direction
nss factory/@nssfactory
Creative
DCJ/@dcjsnkrs

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