Take a Look at This Editorial That Reimagines Nike's Iconic Shox
The iconic sneaker is back.
The experimental creative lab S.A.R.A. Project based in Milan, is serving up a newly designed Nike Shox silhouette. The secret location was opened by nss factory, a design agency also based in Milan. The name of the aforementioned lab stands for Shox Advanced Research Academy. The entity started originally as a testing space, which was then utilized to relaunch the beloved Nike Shox.
The new design features the original color palette from the model’s 2000 launch: silver, black and red. Detailing includes an upper constructed with silver and black leather. Additionally, the trainers come with red accents on the tongue and on the Shox heel unit.
- Art Direction
- nss factory/@nssfactory