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Instagram Is Bringing Back the Chronological Feed

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Instagram Is Bringing Back the Chronological Feed

Sort of…

Instagram has announced that it is launching a new feature that allows users to bump recent content to the top of their feed. Via a “New Posts” button, all of the latest pictures and videos from those you follow will be refreshed manually. The social media giant hopes that this “gives [users] more control over [their feed] and ensure the posts seen are timely.”

In a press note, Instagram also confirms that it will make changes to “ensure that newer posts are more likely to appear first in a feed” so that fresh moments are not mixed with previous ones. When the chronological feed was first replaced by an unknown algorithm, there was backlash from users citing that the app caused them to miss important posts. It seems that these adjustments are an attempt to rectify the situation without completely reverting back to previous iterations. We’re hoping Instagram sees Snapchat as a cautionary tale for enforcing unnecessary updates that the masses disapprove of.

Are you looking forward to the new Instagram “New Posts” function? Let us know in the comments section below.

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