Rihanna Turned Savage X Fenty's New Campaign Into a Family Affair
Bringing cozy new looks to the holiday season.
Matching outfits for the whole family are a holiday season staple, and thanks to Rihanna, they just got a cozy upgrade. This season, Savage X Fenty is reimagining the classic holiday tradition through an undeniably fashion-forward lens, and who better to lead the charge than Rihanna herself?
Starring alongside her three children — RZA, Riot, and baby Rocki — the global icon turns intimate family moments into the ultimate style statement. Forget those basic seasonal lounge sets: the brand’s latest campaign blends cozy textures, elevated prints and bold festive color palettes with Rihanna’s signature cool girl energy.
Captured in a series of playful, heartwarming shots, the campaign celebrates the magic of being together while proving that matching onesies can still be chic. Luxe fabrics ensure maximum comfort for long winter nights at home, while sleek design details keep the aesthetic fresh, modern and distinctively Savage. Whether you are cuddling up by the tree or curating the perfect cozy holiday look, these elevated loungewear pieces make coordinated dressing feel cooler than ever.
The full, Rihanna-approved holiday collection is available to purchase now on the Savage X Fenty website.
In other news, Kendall Jenner fronted Itimissimi’s new campaign.
