There’s no avoiding it – swimsuit season is upon us. With everyone from Off-White™ to Tommy Hilfiger dropping their own pool-ready garments, the market is teeming with options for every style. However if quirky, trend-led pieces are your thing, then look no further than Lazy Oaf.
The London-based label is serving up tongue-in-cheek style with its swimsuit collection. Mix-and-match bikinis offer a plethora of options, from ruffled millennial pink sets with red graphic hearts all over to a pink and black racerback option with chunky zip detailing on the front and emoji-style happy and sad faces along the elastic trim. For all you ’90s girls, there’s even a denim-inspired bikini top with cutout heart detailing and jeans-inspired bottoms and for something more cheeky, a sky blue set with daisies upon the chest.
For one-piece aficionados, Lazy Oaf has you covered too – choose from a pink option with checkerboard detailing at the slides, reminiscent of the brand’s collaboration with Vans and a camo-print swimsuit with spaghetti straps and a sad face motif on the chest. If you want to keep it minimal, then the Heartbreaker one-piece could be the perfect option – at first glance, it appears like a chic and timeless, black swimsuit but peer closer and you’ll spot the cutout details and red hearts that line the sides.
Take a peek at all the options in the campaign above and shop the styles now at Lazy Oaf’s web store and its London location. Why not team your swimwear with some shades from Lazy Oaf’s first-ever sunglasses collection?
2 Ganton St
London W1F 7QL