ColourPop has tapped blogger Shayla Mitchell to launch a collaboration filled with makeup staples. Just last year, Maybelline launched an eyeshadow palette and three mascaras with the influencer. Mitchell’s large fan base, which spans over 2.5 million fans on Instagram points to her significant, well-deserved position within the beauty industry.
The new eight-piece collection includes three Lux lipsticks, two new Luster Dusts, a 16-pan eyeshadow palette and the Ultra Glossy lip gloss. The pieces are inspired by Shayla’s iconic looks and were created to be mixed and matched. The Perception shadow palette is filled with hues which highlight a metallic theme. The eyeshadow palette meanwhile comes with matte finish colors.
The Lux lipstick shades count: “C’mon Sis,” a soft pink brown, “Ouuuu!,” a warm peach hue and “Quickie,” a peachy nude. “Pose,” a warm copper and “Boomin,” a peachy gold, are the two Luster Dust shades which will be available. The Ultra Glossy lip gloss arrives in “Neat Freak,” a champagne with pink and gold glitter.
Purchase the collection over at ColourPop’s web store starting April 27. Everything but the Perception shadow palette ($23 USD) prices out at $7 USD each. Check out the campaign imagery in the gallery above, and the collection’s products below.