Bad Gals, the wait is almost over. Having shared a number of teasers on social media last week, Rihanna now finally announces the official launch date of her lingerie brand, Savage X Fenty. The “Wild Thoughts” singer has taken to Instagram to share the news, with a sultry image of herself modelling a pink lace bodysuit:
“Bet ya didn’t know it’s #nationallingerieday. Got a lil treat for my ladies… #SAVAGEXFENTY is coming to you worldwide on MAY 11th!! Exclusively on SAVAGEX.com!!”
Fans first learned about Rihanna’s lingerie business when WWD reported back in March that the pop star signed a deal with TechStyle Fashion Group. Since then, the loyal sailors in RiRI’s Navy have been longing to get their hands on the Fenty-branded underwear. According to model Slick Woods, who’ll be fronting a Savage X Fenty campaign, the brand will be releasing an inclusive range of intimates that “plus-sized girls” would be able to appreciate.
After shaking up the beauty community with her hugely popular makeup brand Fenty Beauty, Rihanna is about to start a lingerie revolution, offering global shoppers intimate pieces they didn’t know they needed. Head to savagex.com and you’ll find a form to join the brand’s email list, which includes a drop-down list allowing users to indicate their bra and undie sizes. While bra sizes range from 32A to 44DD, the panty sizes will be available from XS up to 3X.
Mark your calendars and get ready to shop at Savage X Fenty’s website come May 11.