For its latest campaign, Gucci draws inspiration from the mystic arts of palmistry and crystal ball reading. Set amongst crystals, candles and vibrant silk fabrics, the Italian label’s new timepieces and jewelry shine alongside the magical interior. Directed by Alessandro Michele, the campaign channels an “other-worldly spirit, inspired by the practise of divination,” and tells a story of a fortune teller played by Tippi Hedren.
Featuring Gucci’s Ouroboros, GG Running and Le Marché des Mervilles fine jewelry collections, as well as G-Frame, G-Timeless and new automatic watches, the campaign focuses on all the must-have accessories. Take a look at the campaign images in the gallery above, and watch the mysterious video below and get inspired.
- Tippi Hedren, Victoria Schons, Emily Unkles, Tom Atton, Moore Tex, Santos Shaw
- Written by Emma Davies Performed by E.M.M.A
- Art Direction
- Christopher Simmonds
- Alessandro Michele