Helmut Lang Launches Its Interactive Pre-Fall 2018 "Personal Ads" Campaign

Super low-fi.

Fashion
829 Hypes

Following up on its massive NYC sample sale, Helmut Lang unveils its latest campaign titled: “Personal Ads.” In the imagery, the label unveils a preview of its Pre-Fall 2018 collection on some of New York’s singles of all ages. The campaign is also an interactive method of dating, over on Helmut Lang’s Instagram page, suitors are able to send over an email to connect with the singles.

The Pre-Fall 2018 collection is filled with an array of luxe basics like tees, versatile dresses, slip dresses and more unique pieces. Head over to Helmut Lang’s web store to purchase the Pre-Fall 2018 collection which launched today. In the gallery above take a closer look at the “Personal Ads” campaign.

Check out Helmut Lang’s Inside Out jeans for more from the NYC-based fashion label.

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Photographer
Alex Lee/@alexleenyc
Stylist
Anna Santangelo
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