Fashion

Helmut Lang Launches Its Interactive Pre-Fall 2018 "Personal Ads" Campaign

Super low-fi.

By
2,883 Hypes

Helmut Lang Launches Its Interactive Pre-Fall 2018 "Personal Ads" Campaign

Super low-fi.

Following up on its massive NYC sample sale, Helmut Lang unveils its latest campaign titled: “Personal Ads.” In the imagery, the label unveils a preview of its Pre-Fall 2018 collection on some of New York’s singles of all ages. The campaign is also an interactive method of dating, over on Helmut Lang’s Instagram page, suitors are able to send over an email to connect with the singles.

The Pre-Fall 2018 collection is filled with an array of luxe basics like tees, versatile dresses, slip dresses and more unique pieces. Head over to Helmut Lang’s web store to purchase the Pre-Fall 2018 collection which launched today. In the gallery above take a closer look at the “Personal Ads” campaign.

Check out Helmut Lang’s Inside Out jeans for more from the NYC-based fashion label.

Read Full Article
Photographer
Alex Lee/@alexleenyc
Stylist
Anna Santangelo
Share this article

What to Read Next

Chanel Unveils Pre-Fall 2022 Campaign Starring Charlotte Casiraghi
Fashion

Chanel Unveils Pre-Fall 2022 Campaign Starring Charlotte Casiraghi

The Monaco royal stuns in the house’s signature tweed, denim and more.
1,680 Hypes

Miaou Goes on a Weekend Getaway in Pre-Fall 2022 Lookbook
Fashion

Miaou Goes on a Weekend Getaway in Pre-Fall 2022 Lookbook

A collection channeling a playful summer mood.
1,271 Hypes

GANNI Explores Modern Escapism in Pre-Fall 2022 Collection
Fashion

GANNI Explores Modern Escapism in Pre-Fall 2022 Collection

“It’s about escaping modern life and transporting yourself back to a time where everything felt more free.”
1,504 Hypes


HyunA Stars in Loewe's Pre-Fall 2022 Campaign Shot All Around the World
Fashion

HyunA Stars in Loewe's Pre-Fall 2022 Campaign Shot All Around the World

Appearing alongside Kaia Gerber, Anthony Hopkins and more.
5,445 Hypes

Samsung Unveils New Colors of the Galaxy S9 and S9+
Tech

Samsung Unveils New Colors of the Galaxy S9 and S9+

Arriving in “Sunrise Gold” and “Burgundy Red.”
3,587 Hypes

Balenciaga Debuts New Colorways of Its Logo Bags
Fashion

Balenciaga Debuts New Colorways of Its Logo Bags

Peep our favorite looks from the Pre-Fall 2018 collection.
3,053 Hypes


Inside Artist Stellar Leuna's Witchy, Black and White Universe
Art 

Inside Artist Stellar Leuna's Witchy, Black and White Universe

Meet the Australian illustrator behind some of Prada’s SS18 creations.
15,456 Hypes

adidas Originals' Ultra Tech Makes a Comeback
Footwear

adidas Originals' Ultra Tech Makes a Comeback

Originally debuting in 1991.
1,615 Hypes

 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.