Helmut Lang Goes Globetrotting for Its Latest "Taxi" Collection

Featuring Hong Kong red cab drivers.

Fashion
844 Hypes

In 1998, Helmut Lang became the first fashion designer to advertise on New York City taxis, an innovative idea that has since left a lasting impression. To pay tribute to this remarkable moment, the brand released the “Taxi” collection last December which included comfortable and striking hoodies arriving in bold colors such as lemon yellow and black. Additionally, the fashion house also branded 275 New York taxicabs that have been circulating throughout December.

Now, the label is on a mission to expand the collection worldwide, as confirmed via Instagram videos. The clips were shot by Hong Kong-based photographers Alexandra Leese and Luke Casey, and follows local red cab drivers as they go about their everyday routine. Check out the posts below and for more on Helmut Lang, don’t forget to check out its Interactive Pre-Fall 2018 “Personal Ads” Campaign.

A post shared by HELMUT LANG (@helmutlang) on

A post shared by HELMUT LANG (@helmutlang) on

Read Full Article
More

What to Read Next


Sporty & Rich's New Logo Hoodie Is Dropping Today
Fashion

Sporty & Rich's New Logo Hoodie Is Dropping Today

For every season.
977 Hypes

Here Are All the Makeup Sales You Can Shop This Memorial Day Weekend
Beauty  

Here Are All the Makeup Sales You Can Shop This Memorial Day Weekend

The best beauty deals, right this way.
2,137 Hypes


Ariana Grande Teases a New Song With Nicki Minaj
Entertainment

Ariana Grande Teases a New Song With Nicki Minaj

Titled “The Light Is Coming.”
1,320 Hypes

Dover Street Market Singapore's SS18 Sale Starts Today
Fashion

Dover Street Market Singapore's SS18 Sale Starts Today

Shop pieces from Vetements, Gucci, Balenciaga, ALYX and more.
2,201 Hypes

Don't Miss out on the Kimoji Memorial Day Sale
Entertainment

Don't Miss out on the Kimoji Memorial Day Sale

Tell your girlfriends.
374 Hypes

More ▾