Beats by Dre has recently introduced its colorful, new “POP” collection – a fresh and vibrant take on two of your favorite wireless headphones, the Solo3 Wireless and the Powerbeats3 Wireless. Inspired by the iconic and bold pop art movement, this new range features an array of striking listening accessories that arrive in bright summer shades that we’ve never seen before.
Both headphones come in four-dimentional color themes, including “POP Blue,” “POP Violet,” “POP Indigo” and “POP Magenta.” To officially launch the new accessories, Beats has partnered up with British singer/producer MNEK, as well as Spanish artist Okuda San Miguel, to bring the campaign to life in a fun, product-centric video. The song, aptly titled ‘Colour,’ features pop singer Hailee Steinfeld, while Okuda’s complementary artwork is a digital manifestation of the beauty he brings to ordinary spaces.
The Beats by Dre “POP” collection will be in stores from June 15, but is already available for purchase at Apple’s web store. The Beats Solo3 Wireless will retail for $299 USD and the Powerbeats3 Wireless will be sold for $199 USD. For more on Beats by Dre, check out the brand’s striking collaboration with Yoon.