JBL's Live 780NC Marks a New Era of Sound as Self-Expression
Bold colorways and adaptive noise cancelling turn JBL’s newest headphones into a canvas for personal style.
JBL is making a case for headphones as personal style, and doubled down on its cultural moment with the launch of the JBL Live 780NC — the hero product at the center of its expansive new global headphones campaign.
Born from over 80 years of professional sound engineering, JBL built its reputation supplying concert halls, recording studios and live venues with some of the most trusted speakers in the industry. That legacy of unfiltered, high-fidelity audio has long been the brand’s backbone.
As JBL expanded its presence in the consumer headphone market, the brand saw an opportunity to bring its renowned sound together with a fresh expression of personal style. The brand set out to translate its professional DNA into a product that felt personal, expressive and worth wearing. The JBL Live series became that answer: over-ear & on-ear headphones that balance refined design with soft all-day comfort, great sound and True Adaptive Noise Cancelling that reacts to your surroundings up to 50,000 times per second.
Throughout recent years, JBL drew focus to the Live lineup, expanding it into a full range of colorways and form factors that speak to different personalities and listening styles. From the bold orange and lavender finishes of the Live 780NC, the collection grew into a style statement, now led by global stars Martin Garrix and Benson Boone in JBL’s newly-launched campaign.
Together, they put a face to the idea that listening isn’t about tuning out the world — it’s about tuning into what’s authentically you. Fueled by the idea that the Live 780NC connects you to the people who share your passions, the campaign with Garrix and Boone highlights its importance as an everyday companion for work, travel and downtime. It’s a fitting pairing: two artists built on the individuality of their sound, emphasizing that audio is both a form of self-expression and performance.
View this post on Instagram
For this exclusive Unboxing commemorating the launch, Hypebae taps Angel My Linh to create a unique set of JBL Live-inspired nails — sculpted in the campaign’s signature purple and orange, pulling directly from the Live 780NC’s lavender colorway and JBL’s iconic orange branding.
The JBL Live 780NC is available now across multiple colorways. For more information and to shop the full Live headphones collection, visit the brand’s website now.
