Clear Zero-Calorie Coca-Cola Now Exists – Because Why Not?

The transparent trend reaches a whole new level.

By //Food

The transparent trend has been at its peak recently, thanks to must-have PVC bags and the upcoming Off-White™ and RIMOWA collab. If there’s one thing we didn’t expect to get a see-through makeover, however, it was Coca Cola. But as it turns out, the iconic soft drink has actually been revealed in a bizarre, clear hue.

Aptly titled as Coca-Cola Clear, this unique recipe has been a year in the making, with the brand’s Japan division dreaming up the concept before developing it in the U.S. headquarters. Over 50 different samples of the formula were created before the Coca-Cola team settled on a zero-calorie version with a slight hint of lemon. If you’re wondering how exactly the liquid retains that classic coke flavour without the color, it’s because Coca-Cola removed the caramel ingredient that contributes to the usual dark tone. They then added a sharp hit of lemon and made some other adjustments to the base formula, resulting in this oddly crystal-clear finish that’s ideal for tricking yourself into believing you’re actually drinking water instead of soda.

Coca-Cola Clear will launch exclusively in Japan on June 11 – there’s no word on a wider release yet but stay tuned for updates. Have you seen these summer-ready Coca-Cola slushies yet?

Read Full Article
Source
Hypebeast JP
JapanCoca-Cola

You may also like

10 Logo Crewneck Sweaters to Carry You Through Fall
Fashion 

10 Logo Crewneck Sweaters to Carry You Through Fall

Casual options for everyday wear.
1,210 Hypes
The BAE Bulletin: Here's When & Where to Cop This Week's Best Releases
Footwear 

The BAE Bulletin: Here's When & Where to Cop This Week's Best Releases

Releases from adidas Originals, RIMOWA x Aesop and more.
384 Hypes

What to Read Next

Adam Selman x Le Specs Release New Statement Sunglasses for Summer 2018
Fashion

Adam Selman x Le Specs Release New Statement Sunglasses for Summer 2018

Shades that steal hearts.
1,472 Hypes

Selena Gomez Accused of Stealing Artist Sarah Bahbah's Work in New Music Video
Entertainment

Selena Gomez Accused of Stealing Artist Sarah Bahbah's Work in New Music Video

For the track “Back To You.”
2,280 Hypes

Lucy Sparrow's Unique Felt Supermarket Is Coming to Los Angeles
Food

Lucy Sparrow's Unique Felt Supermarket Is Coming to Los Angeles

Creativity at its best.
1,318 Hypes


Louis Vuitton's "Le Jour Se Lève" Smells like Sunshine and I'm in Love
Beauty 

Louis Vuitton's "Le Jour Se Lève" Smells like Sunshine and I'm in Love

A closer look at the summery fragrance, complete with a personalized bottle.
2,188 Hypes

'Sex and the City' Turns 20 This Week – Here Are the Show's Most Iconic Looks
Fashion 

'Sex and the City' Turns 20 This Week – Here Are the Show's Most Iconic Looks

From Alaïa to Chanel – here are the best outfits.
2,701 Hypes

Burberry's Mini Vintage Check Barrel Bag Is Top of Our Summer Wishlist
Fashion

Burberry's Mini Vintage Check Barrel Bag Is Top of Our Summer Wishlist

So. Cute.
890 Hypes

More ▾