Apple has tapped Grimes to star in its new series of “Behind the Mac” ads. Bruce Hall, Peter Kariuki and the Canadian musician each detail how they use their MacBook laptops to excel in their careers.
Grimes sits on the floor of an empty acoustic room creating music from the variety of programs. She believes the new technology makes it easier for her to create and is more affordable. She also shares that she does a lot of her own design work and edits her own music videos as well.
Peep her video above and the rest below.