Cult favorite beauty brand Tarte Cosmetics has just revealed that it has launched its first-ever sister brand called Awake. The skincare range is both vegan and cruelty-free, and features a variety of easy-to-use products, with everything from serums to lip balms. Each product is made with antioxidant, vitamins, botanicals and more, and the best part is that it is incredibly affordable. Everything in the line is under $40 USD, with products like the Pore Down oil control moisturizer and the Dream Dewdrops pearlescent vitamin C serum.
All the products are now available online at Awake Beauty‘s website, where you can have a look at the brand’s latest offerings. In celebration of the brand’s launch, you can also get lucky and win a lifetime supply of skincare over on Awake’s Instagram. Take a look below, and for more beauty must-haves, peep our favorite cruelty-free brands to try out this summer.