42|54 has released a new lookbook for its Fall/Winter 2018 collection. The theme of the photo spread is women empowerment through movement and sports. We see the ladies posing in the new athletic gear that merges casual wear and performance designs effortlessly.
The brand seeks to retell the story of women in athletic fields:
“These are the core values of our brand. 42|54 isn’t about trying to fit in or dressing yourself in a certain way so other people may understand. It is about being rebellious, fearless and about breaking old fashion rules to set new goals. 42|54 redefines what sportswear is supposed to look like. It should no longer be looked at as a costume for gym rats and sports junkies but become your personal wonder woman cape.”
Tanks, T-shirts, leggings and sports bras are reimagined for the 21st century cool girl. Each look is striking and sends a message of confidence raising the bar for workout clothing.
This line will be available soon on at 42|52’s site. Select your favorites above now.