Hot on the heels of her whirlwind engagement to Justin Bieber, model Hailey Baldwin has been unveiled as adidas and UK-based retailer JD‘s first ever “Style Creator.” The title essentially makes her the lead creative voice across some of adidas Originals’ women’s campaigns at JD throughout Fall/Winter 2018.
This isn’t the first time Baldwin has teamed up with both of these brands – just last year, she was the creative director of the joint “Streets of EQT” show in London. This new partnership however, will see her collaborate further on campaigns celebrating both adidas’ new silhouettes and classic sneakers, as well as apparel. Discussing the new creative role, Baldwin stated:
“I’m so excited to be adidas and JD’s first ever Style Creator. Creativity is what drives me- I love starring in campaigns but being able to direct and have creative control is what I am most passionate about. I’m so inspired by UK style, its where so many trends originate, and I want my work to be a real fusion of my favourite parts of UK, LA and New York street style culture. I cannot wait to share what I have planned for you guys!”