Los Angeles based label, Reformation has officially launched its latest initiative — lingerie. The female-founded company is known for offering up sustainable, on-trend options for cult shoppers. Worn by the likes of Selena Gomez and Gigi Hadid, it comes as no surprise that tapping into the underwear market is the next business move for the brand. Rihanna‘s successful Savage X Fenty line is proof that lingerie is keeping the fashion world on its toes.
The limited-edition lingerie collection includes two bras, one bralette and two styles of briefs. The pieces are constructed with recycled lace and eco mesh. Sizing ranges from small to large in underwear and extra small to large in bra options. In its first-ever campaign, everyday women are highlighted.
The lingerie collection is currently available for purchase, at Reformation’s website. Take a look at the campaign in the gallery above.