To spread the news, the streetwear imprint took over the front page of The New York Post newspaper. This special-edition issue has the brand’s red box logo centered drawing in the eyes of pedestrians on the streets. Fans are searching the city for copies which are said to be in limited supply. We got our hands on copy which can be seen above.
Watch the teaser image video showing the printing process below and be sure to peep the FW18 lookbook too.