adidas Originals has rolled out a three-day immersive experience to launch the Falcon silhouette with new ambassador Kylie Jenner. The sneaker launch party had a ’90s theme complete with a retro gas station motif and branded convenience store.
Jenner sported a straight blonde hair style with a checkerboard, strapless mini dress. On her feet we see the latest pink colorway of the popular Falcon sneaker. Alternate colorways of the shoe were used as decor throughout the neon lounges and photo booths. DJ Brittany Sky provided the playlist for the party which was fueled by Los Angeles food trucks and spiked slushies.
Attendees left with their own copies of a Kylie-covered magazines that featured her campaign imagery. Pairs of pink-hued sneakers are available now for $100 USD at adidas.com for those who wish to replicate her look. Scroll through the gallery above for an exclusive look at the event.