Kylie Jenner Wears a Dress Made of Powders in Honor of Kylie Cosmetics' Latest Launch
The brand is also dropping a new primer.
Kylie Cosmetics just launched two brand new products: the Natural Blur Brightening Powder and the Supple Glaze Hydrating Primer. In honor of the launch, founder Kylie Jenner fronted a fresh campaign sporting a mini dress adorned in brightening powders. Described by the brand as “a weightless, skin-breathable formula,” the powder works in harmony with the new primer to deliver a smooth complexion for all skin types.
Formulated with birch sap and gardenia flower extract, the Supple Glaze Hydrating Primer promises to provide up to 12 hours hydration, all while smoothing texture and prepping skin for makeup. Because of its skincare ingredients, the primer is also said to control shine and leave skin with a supple finish — meaning it can be worn on its own for a natural glow on low maintenance days.
Meanwhile, the Natural Blur Brightening Powder claims to instantly brighten, reduce the look of dark circles and add an airbrushed effect to under-eyes. Thanks to its hydrating and crease-resistant formula, the powder is comfortable enough to wear all day and suitable for any skin type. Available in “Translucent,” “Soft Pink” for fair to medium skin tones, “Banana Yellow” for light to tan skin tones and “Deep Peach” for deep tan to deep dark skin tones, the versatile pressed powder launches alongside the Sculpting Complexion Brush 05.
The Natural Blur Brightening Powder retails for $24 USD and the Supple Glaze Hydrating retails for $29 USD. Both are available for purchase on the brand’s website.
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