Prada Linea Rossa Is Back With '90s Bucket Hats and Fluorescent Sportswear

Logo on logo.

Fashion
2,458 Hypes

Prada has officially brought back its classic Prada Linea Rossa for the Fall/Winter 2018 season. Unveiled at the brand’s Milan Fashion Week runway show back in February, the logo-filled collection is a nod to ’90s sportswear, fusing style and functionality with timeless and instantly memorable designs.

Originally debuted in 1997, the unisex Prada Linea Rossa has been revived with a range of collectible items, including neon-hued bucket hats, waterproof outerwear pieces and retro-inspired eyewear. The clean-cut designs are all emblazoned with the red Prada emblem which is simply unmissable.

For the relaunch, the Italian luxury brand has tapped stylist Lotta Volkova, director Arisu Kashiwagi, and founder of 2×4 New York Michael Rock to create a campaign video that captures the dynamic energy of the collection. See it for yourself below.

The Prada Linea Rossa collection will become available for purchase globally this September. Head to the brand’s official website to when you may find the range in your city.

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