Culture

Kanye West Releases a New Music Video With Lil Pump, "I Love It"

Premiered at the 2018 Pornhub Awards.

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Kanye West Releases a New Music Video With Lil Pump, "I Love It"

Premiered at the 2018 Pornhub Awards.

At this year’s first ever Pornhub Awards, Kanye West premiered a new single and music video, “I Love It.” Executive produced by Spike Jonze, and co-directed by West, it features none other than Lil Pump. Actress and comedian Adele Givens also starred in the visual.

West served as creative director at the awards show alongside his creative house DONDA, responsible for designing details down to the award trophies. Each presenter was outfitted in YEEZY with corresponding make up looks by the aforementioned company. Teyana Taylor performed during the live event which took place in Los Angeles.

Watch “I Love It” above. Kanye also collaborated with Pornhub on a capsule collection.

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