Agent Provocateur's Valentine's Day Campaign Is All About Self-Love
Starring Charli Howard.
Agent Provocateur officially reveals its Valentine’s Day campaign featuring body positive model Charli Howard. The newly designed collection aims to broaden the concept surrounding the beloved holiday. Self-love is the premise behind the label’s latest range.
Images in the campaign include popular pieces like the Lorna set in new love-inspired tones. Additionally, the shots also feature the beloved Felinda set in black or pink, while the Joan and Essie sets come in nude. A few of the most feminine pieces are the Seraphina and Perdia in red and pink.
In an exclusive statement, Charli shared her thoughts on body positivity:
“To me, the concept of ‘body positivity’ means being accessible to every woman at every size. I truly believe that brands don’t need to photoshop out the things that make women ‘women’, or only use very thin models, for example, as a means of selling a product. Likewise, lingerie should make every woman feel sexy and powerful, regardless of their shape or size, and I hope other brands follow Agent Provocateur’s lead with diverse imagery.”
Take a look at Agent Provocateur’s Valentine’s Day campaign in the gallery above. Head over to the brand’s web store to purchase the pieces.
