Agent Provocateur officially reveals its Valentine’s Day campaign featuring body positive model Charli Howard. The newly designed collection aims to broaden the concept surrounding the beloved holiday. Self-love is the premise behind the label’s latest range.
Images in the campaign include popular pieces like the Lorna set in new love-inspired tones. Additionally, the shots also feature the beloved Felinda set in black or pink, while the Joan and Essie sets come in nude. A few of the most feminine pieces are the Seraphina and Perdia in red and pink.
In an exclusive statement, Charli shared her thoughts on body positivity:
“To me, the concept of ‘body positivity’ means being accessible to every woman at every size. I truly believe that brands don’t need to photoshop out the things that make women ‘women’, or only use very thin models, for example, as a means of selling a product. Likewise, lingerie should make every woman feel sexy and powerful, regardless of their shape or size, and I hope other brands follow Agent Provocateur’s lead with diverse imagery.”
Take a look at Agent Provocateur’s Valentine’s Day campaign in the gallery above. Head over to the brand’s web store to purchase the pieces.