Beauty

Shiseido Has Acquired Drunk Elephant for $845 Million USD

Read Tiffany Masterson’s statement here.

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Shiseido Has Acquired Drunk Elephant for $845 Million USD

Read Tiffany Masterson’s statement here.

This week, Drunk Elephant has finally confirmed that it has been acquired by Shiseido for $845 million USD. According to WWDthe Japanese cosmetics company bought the skincare label as part of its plan to expand its international presence.

Founder and chief creative officer Tiffany Masterson made the announcement on the clean beauty’s Instagram account on October 8 with the caption:

“So… some great news! I’ve decided to partner with Shiseido. I couldn’t be more excited that we’ve found someone who respects my vision and the brand identity and is willing to let us stay who we are. Shiseido is a really beautiful company with a beautiful culture. I know what you’re wondering because I am a consumer and I always think/wonder the same things when brands I love are acquired. I want to reassure you. The formulations won’t be changing. I’ll remain in my same role. My same incredible and lovable entire team will stay with me. If it wasn’t announced, you wouldn’t be able to tell the difference; that’s our main goal. Our prices will not be increased. And, we’ll remain cruelty-free. I wouldn’t have signed on for this unless both parties could agree. Fortunately, we wanted the same things; we share like values. I feel so honored to join this global powerhouse.”

Drunk Elephant will be joining Shiseido Group’s large portfolio of beauty brands including NARS, Laura Mercier, bareMinerals and more, as well as strengthen Shiseido’s markets in the Americas, Europe and Asia. With reference to Masterson’s post, she will remain the company’s chief creative officer and will be reporting directly to Shiseido’s chief growth officer Marc Rey. Read her full statement in the link below.

While you’re here, be sure to check out the 10 best skincare products to invest in for beginners.

 

View this post on Instagram

 

So…some great news! I’ve decided to partner with Shiseido. I couldn’t be more excited that we’ve found someone who respects my vision and the brand identity and is willing to let us stay who we are. Shiseido is a really beautiful company with a beautiful culture. I know what you’re wondering because I am a consumer and I always think/wonder the same things when brands I love are acquired. I want to reassure you. The formulations won’t be changing. I’ll remain in my same role. My same incredible and lovable entire team will stay with me. If it wasn’t announced, you wouldn’t be able to tell the difference; that’s our main goal. Our prices will not be increased. And, we’ll remain cruelty-free. I wouldn’t have signed on for this unless both parties could agree. Fortunately, we wanted the same things; we share like values. I feel so honored to join this global powerhouse. The best part in my opinion is that we’ll be able to act more quickly to accomplish a few things that you all have told us are very important to you and are also important to us: 1. Attain sustainability across the brand. 2. Get to the markets who have been requesting the products. 3. Share our philosophy in a louder way, spreading awareness so that we can hopefully help more people reconnect with their skin all over the world. 4. Ignite our anti-bullying campaign on a bigger stage. We are feeling excited and positive and a little overwhelmed (in a great way)! As always feel free to ask any questions you may have or share any concerns. ? Finally, we’d like to celebrate by sending out a cozy token of our gratitude to some of our followers. This community has been the most loving, kind, supportive, inquisitive and lovely community I could ever have dreamt of and I will be forever grateful! Please share below something you’ve loved about Drunk Elephant, and that you agree should never change! We’ll choose 100 and notify you on the DM. With love and gratitude ???TM

A post shared by Drunk Elephant (@drunkelephant) on

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Source
Wwd

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