Shiseido

The 5 Best Waterproof Mascaras for Smudge-Free Summer Makeup
Beauty 

The 5 Best Waterproof Mascaras for Smudge-Free Summer Makeup

Including budget-friendly options and luxe picks.
2,350 Hypes

Shiseido Drops New "POP" Eye Collection
Beauty

Shiseido Drops New "POP" Eye Collection

Bold eyeshadow singles for the ultimate smokey eye.
1,693 Hypes

Our Favorite Beauty Products of May 2021
Beauty 

Our Favorite Beauty Products of May 2021

HYPEBAE editors reveal their summer skincare essentials.
5,678 Hypes

Shiseido uno Teams Up With Anime Series 'Attack on Titan' on Latest Skincare Campaign
Beauty

Shiseido uno Teams Up With Anime Series 'Attack on Titan' on Latest Skincare Campaign

Spotlighting the Japanese brand’s new All-in-One collection.
17,487 Hypes

Hunter Schafer Fronts Shiseido's SS21 Makeup Campaign
Beauty

Hunter Schafer Fronts Shiseido's SS21 Makeup Campaign

The ‘Euphoria’ star wears the brand’s new primer and foundation.
2,648 Hypes

For Bishop Briggs, Beauty Is All About Self-Acceptance
Beauty 

For Bishop Briggs, Beauty Is All About Self-Acceptance

“Rebellion can be deleting your Facetune app, or sharing a makeup-free moment.”
3,860 Hypes

Our Editors' Favorite Sunscreens for the Face and Body
Beauty 

Our Editors' Favorite Sunscreens for the Face and Body

SPF products at every price point.
4,040 Hypes

Hunter Schafer Is Shiseido's New Global Makeup Ambassador
Beauty

Hunter Schafer Is Shiseido's New Global Makeup Ambassador

The ‘Euphoria’ actress lands a deal with the Japanese beauty brand.
3,927 Hypes

Lauren Tsai of 'Terrace House' Is Shiseido's Newest Ambassador
Beauty

Lauren Tsai of 'Terrace House' Is Shiseido's Newest Ambassador

At only 21 years old, she boasts quite an impressive list of achievements.
6,815 Hypes

Drunk Elephant to Drop a Moisturizing Overnight Mask Dubbed the "F-Balm Electrolyte Waterfacial"
Beauty

Drunk Elephant to Drop a Moisturizing Overnight Mask Dubbed the "F-Balm Electrolyte Waterfacial"

Switch up your 2020 skincare routine.
6,489 Hypes

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