Beauty

UPDATE: Shu Uemura Adds Makeup to its Limited-Edition Pokémon Collaboration

Dubbed the “Pikashu” collection.

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1,569 Hypes

UPDATE: Shu Uemura Adds Makeup to its Limited-Edition Pokémon Collaboration

Dubbed the “Pikashu” collection.

UPDATE (October 24, 2019): Following the recent release of Shu Uemura’s limited-edition Pokémon haircare products, the Japanese cosmetics company just dropped an additional makeup collection featuring the iconic Pikachu character. The cosmetics line features a “Thunder Shock” eye palette arriving in mauve shades just in time for your fall-inspired looks along with an electrifying yellow tone in honor of Pikachu’s character. The range also offers eight red lipstick shades, two blush palettes, a makeup brush set and skincare essentials like a cleansing oil and makeup remover.

Take a look at what’s in store in the images below. The “Pikashu” makeup collection has already dropped in the U.S., Canada, Australia and Taiwan, while other regions have been given different dates so be sure to check Shu Uemura’s website for more details.


With the holiday season right around the corner, Shu Uemura has collaborated with Pokémon for a limited-edition haircare collection featuring the iconic Pikachu on the packaging. The collection includes a cleansing oil gentle radiance cleanser shampoo, an Essence Absolue nourishing hair mask and an Essence Absolue nourishing oil.

The lightweight silicone-free shampoo has been infused with Onsen-Inspired Ferments to gently cleanse all hair types. As for the Essence Absolue products, both items’ ingredients include a Golden Oil Complex and sparkles of gold for that extra glow on the hair and skin.

The “Pikashu” collection is now available for purchase on Shu Uemura’s website where prices start at $57 USD. In case you missed it, Maison Kitsuné and Shu Uemura launched a makeup collection.

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