Lush Opens Two New Concept Stores in Florence and Paris
Offering locally sourced bouquets and perfume consultations.
The Lush Perfume Library in Florence houses the largest collection of Lush fragrances in the world. The store offers visitors perfume consultation based on humoral theory, an ancient system of medicine that prescribed fragrance for certain maladies. In addition, the space also features a collection of more than 70 books on essential oils and aromatherapy.
Fresh & Flowers in Paris is inspired by French culture’s emphasis on cooking with ingredients sourced from local markets and bakeries, an ethos that overlaps with Lush’s commitment to using fresh fruits and vegetables in its products. The store, permanently located in Le Marais, offers a variety of short-life cosmetics alongside seasonal, locally sourced bouquets.
Both of Lush’s new concept stores are open now.
Lush Perfume Library Florence
Via dei Calzaiuoli, 94
50123 Firenze FI, Italy