Privé's New FW19 Collection Features Photography by EXO's Baekhyun
The K-Pop star incorporates his own messages and handwriting into the brand’s new campaign.
Unisex streetwear line Privé, helmed by K-pop star Baekhyun, has unveiled its Fall/Winter 2019 collection and campaign. The collection and accompanying images embody the concept of borders and their limits, or lack thereof.
Co-creative-director Baekhyun — who is also a member of boy band EXO — uses his own handwritten messages and photographs of clouds, peppered throughout the collection, to represent the idea of fearlessly pushing boundaries. Fall staples such as puffers, crewnecks and hoodies feature heavily. Standout pieces include a logo utility vest with a cloud-print pocket, nylon logo puffer and denim jacket with wraparound cloud graphics.
Privé Fall/Winter 2019 ranges from $40 to $195 USD and is available in limited quantities on the brand’s website.