Swedish eyewear label CHIMI is back with its latest collection, and this time around it’s all about the bright and bold. Appropriately titled “NEON,” the new range consists of rectangular and retro-inspired frames arriving in pink, orange and green colorways. Constructed with Italian acetate and Japanese quality lenses, the sunglasses will keep your eyes protected as well as keep you stylish.
“We wanted to bring back the best of the late 80s and early 90s and create a collection that undoubtedly brings attention as you light up the streets. We simply wanted to take colorful shades to a new level, which we have also succeeded with!” said co-founder Charlie Lindström about the collection.
The campaign stars Swedish icons Ewa Fröling and Saurabh Sinha, and as Lindström put it, “It’s always fun to work with people who we believe reflect our collections. That’s why both Ewa and Saurabh are a perfect fit for NEON!”
Shop the collection online at CHIMI Eyewear’s website when they drop on February 26.