London Art Directors Fa and Fon Watkins Offer Their Take on the Nike Air Max Dia

London female creatives assemble.

Footwear 
11,156 Hypes

As the Nike Air Max Dia continues to make a splash between Europe’s fashion community from Paris to Berlin, the sneaker’s now touched down in London. Twin sisters and art direction duo Fa and Fon Watkins assembled a group of creative friends to star in, style and direct a new fashion editorial championing the sneaker. Looking to the future, the styling direction features a variety of modern materials whilst make-up artist Ana Takahashi’s beauty work includes cutting edge details, such as tiny swooshes on cheeks and bold shading around the eyes.

Have a scroll through the gallery above to get a better look at the editorial and be sure to watch the behind-the-scenes film running through the process and the experience of shooting with friends. Also take a look at the full range of Nike Air Max Dia colorways available now on the Nike web store.

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Art Direction
Fa & Fon Watkins
Photographer
Hanina Pinnick
Make-Up
Ana Takahasi
Director
Sylvie Weber, Vivek Vadoliya
Model
Molly Mccormick, Melanie Lehmann, Vanessa O'Henlen
Hair Stylist
Dominique Hamilton

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