London Art Directors Fa and Fon Watkins Offer Their Take on the Nike Air Max Dia
London female creatives assemble.
As the Nike Air Max Dia continues to make a splash between Europe’s fashion community from Paris to Berlin, the sneaker’s now touched down in London. Twin sisters and art direction duo Fa and Fon Watkins assembled a group of creative friends to star in, style and direct a new fashion editorial championing the sneaker. Looking to the future, the styling direction features a variety of modern materials whilst make-up artist Ana Takahashi’s beauty work includes cutting edge details, such as tiny swooshes on cheeks and bold shading around the eyes.
Have a scroll through the gallery above to get a better look at the editorial and be sure to watch the behind-the-scenes film running through the process and the experience of shooting with friends. Also take a look at the full range of Nike Air Max Dia colorways available now on the Nike web store.
- Art Direction
- Fa & Fon Watkins
- Hanina Pinnick
- Ana Takahasi
- Sylvie Weber, Vivek Vadoliya
- Molly Mccormick, Melanie Lehmann, Vanessa O'henlen
- Hair Stylist
- Dominique Hamilton