Hailey Bieber Reimagines the Iconic Levi's 501 Denim

The model gives us a lesson in customizing denim cut-offs for the festival season.

Fashion
2,620 Hypes

A self-confessed fan of the 501 jeans, Hailey Bieber has officially become the new face of the cult-loved Levi’s denim.

In the first of a series of campaigns that celebrates the 146th birthday of the classic blue jean, the in-demand model and It-girl shows off her DIY talent by customizing a variety of silhouettes from the ever-popular Levi’s 501 line.

Getting into the spirit of the festival season, Mrs. Bieber adds a playful touch to a pair of light wash jeans by updating it with on-trend, neon-hued patches that read her name, “H-A-I-L-E-Y,” in varsity-style letters. In another effortlessly stylish look, Hailey replaces the brand’s standard copper buttons with more vibrant, colorful options — a customization service that you too can experience for yourself at Levi’s Tailor Shops worldwide.

From a cozy, oversized hoodie and a vacation-ready Hawaiian shirt, to the perfect white T-shirt and the iconic Trucker Jacket, scroll through the gallery above to see how Hailey Bieber styles her go-to jeans and denim cut-offs for warmer weather.

Below, watch as Hailey gets ready for upcoming summer music festivals by packing all her essentials. In case you’re heading to Coachella this month, we’ve also put together a handy survivor’s guide here breaking down all the beauty products and extras you need in your bag.

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