Hailey Bieber Brings Her Ballet Training to Adanola
In a collaboration inspired by dance.
Hailey Bieber is taking her love of ballet beyond the studio with her latest collaboration, teaming up with British wellness brand Adanola on a 23-piece capsule collection inspired by dance.
Drawing on the 12 years Bieber spent training in ballet, the collection looks to the DIY styling rituals of dancers, from rolling and ruching trousers to turning tights into bolero tops and cropping sweaters. The result is a wardrobe that blends studio-ready functionality with Bieber’s signature off-duty style, designed to move seamlessly between workouts and everyday life.
Shot in Los Angeles by photographer and director Angelo Pennetta, with styling by Dani Michelle, the campaign captures the collection against an evening skyline, nodding to the intimate, off-stage world of late-night ballet rehearsals.
Across the lineup, soft, tactile knits meet performance-inspired fabrics in a palette of timeless neutrals, mauve, lilac and vintage blue. Standout pieces include the Shawl Knit Bolero and Modal Overlay Trousers, alongside Rib Knit Leg Warmers that bring a nostalgic ballet aesthetic to modern activewear. A Polar Fleece and Knit Zip Through Sweatshirt round out the offering, while a co-branded Sling Bag adds a finishing touch.
Developed alongside Adanola founder Hyrum Cook, the collection marks a new direction for the brand, merging Bieber’s personal approach to styling with its signature everyday essentials. The collection launches on October 15 via the Adanola website.
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