KITH's First-Ever London Store Includes a Treats Cereal Bar

Take a look inside the Selfridges space.

Fashion
1,018 Hypes

Last month, Ronnie Fieg’s cult brand KITH revealed it would finally be hitting UK shores, setting up shop in London’s Selfridges. Although it will be the label’s eighth location, it’s the first time the U.S. label has had a physical presence in Britain.

The space, custom-built by Daniel Arsham‘s Snarkitecture, will give shoppers the chance to pick up some of KITH’s staple items, as well as being the only location to stock the full Russell Athletic collaboration that is releasing today. If you have a sweet tooth, Selfridges will also be home to KITH Treats – only the second-ever international presence for the Instagrammable cereal bar.

Take a sneak peek at the store, which opens today, in the gallery above and be sure to stop by when you’re in London. In related news, check out the exclusive Russell Athletic collection, too.

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