KITH's First-Ever London Store Includes a Treats Cereal Bar
Take a look inside the Selfridges space.
Last month, Ronnie Fieg’s cult brand KITH revealed it would finally be hitting UK shores, setting up shop in London’s Selfridges. Although it will be the label’s eighth location, it’s the first time the U.S. label has had a physical presence in Britain.
The space, custom-built by Daniel Arsham‘s Snarkitecture, will give shoppers the chance to pick up some of KITH’s staple items, as well as being the only location to stock the full Russell Athletic collaboration that is releasing today. If you have a sweet tooth, Selfridges will also be home to KITH Treats – only the second-ever international presence for the Instagrammable cereal bar.